25 years of MacMan

Jeremy holding software installation disks (!)

I started MacMan in December 1993, and back then it was simple.It was about making a couple devices work together, like a printer and a Mac Plus, or a Quadra and dial-up email. There wasn’t much talk about security, compromised devices or managing user accounts.

Now my work has shifted dramatically as tech and online has gotten more complex. My clients have a lot going on with several devices, social media, multiple accounts and a need for privacy.

Jeremy and a Mac Quadra in 1993

I’ve learned that technical expertise is only a part of what’s needed to maintain long-term IT relationships. Instead, I answer questions in a relatable way, keeping it simple and helpful, speaking plain english not tech-jargon.

Helping people succeed with their Apple products is more fulfilling than I could have imagined, especially when I first started, at just 19. Here’s to 25 amazing years behind me and the unknown future ahead.

I love my job!

23, 44, 500 and counting

Forty-four years young

What a ride it’s been. I would never have guessed that Apple would make it to this level of success (I just went along for the ride and didn’t let go). 2016 was MacMan’s best year so far. I am fulfilled, thrilled, and humbled by this amazing Los Angeles every day and in every way.

Twenty three years as MacMan

I was 20 in Berkeley in 1993 helping people with their Macintosh SE/30 and Classic II computers and ImageWriter II printers. Now I’m busy with projects that are challenging and exciting, including Apple’s new MacBook Pro with Touch Bar

500 MacMan customers and counting 🙂

I love what I do and I love working with such talented clients and their unique needs. I work as a team by any means necessary (onsite, phone, screen sharing and/or texting). Supporting clients and making what seems complicated understandable. I really enjoy teaching and calming nerves. As for LA, our city is spectacular. The sky is the limit. So many Macs, so much fun.

A recent article about MacMan-http://voyagela.com/interview/meet-jeremy-falk-macman-chinatown/

Celebrating 23 Years

Upgrade to SSD, ASAP. It’s a night and day difference. Seriously.

MacMan’s mission is to find the best, most effective products and techniques that allow performance from Apple products and services, and facilitate our client’s enjoyment of their Apple experience while minimizing data loss.

Solid state drive (SSD) technology is a big step towards that end.

The Macs we use every day are only as fast and dependable as their weakest component, and mechanical drives are a weakness that bring quicksand to our Macs. In most cases, once mechanical drives are replaced with SSD, the fast “fun-ness” begins.

Mechanical drives, or as I call them p.o.s drives ;), are slow and have moving parts that can’t wait to fail (it’s just a matter of time). Flash drives are fast, light, silent, dependable game changers.

Replacing mechanical drives with SSD  breathes new life into older Macs too. I recommend this upgrade for any Mac, vintage 2008 or later. Older Macs (2008-2010) run 2-4 times faster using SSD while newer Macs (2011-2015) run 4-6 times faster.

Pictured: Some mechanical/ p.o.s drives we replaced recently. Each 2.5″ drive represents a MacBook, MacBook Pro or an iMac.

p.o.s mechanical drives

MacWorld/iWorld “was” fun

MacWorld '98 2

Today marks the end of an era.

I first attended MacWorld in 1996, as a tech with just three years experience. It was a first for us all. It was amazing. Everything Apple, under one roof. As a tech, it was a wonderland.

I’d walk from booth to both asking developers and engineers for help with tech issues that had me stumped, while looking at newly-released and forthcoming stuff. Heaven. Oh, and then there were the “show specials”. Many booths wanted to go home much “lighter” than they arrived (wanting to sell what they brought). So, come Friday it was discount time. For example, I bought a Kensington Trackball and an Iomega Zip 100 disks 🙂

So cool! I didn’t want to leave.

I did this every year, without fail. However, things change over time. It got smaller, and smaller,  and less interesting too. Finally Apple stopped attending and it became iWorld. I was out. My last year was 2011, when it was still cool (barely).

Pictured: MacWorld 1999, San Francisco


Holy Mavericks 10.9 Certification, MacMan!


This year when Apple made their Mavericks 10.9 Certification available to Apple Consultants, I thought.. do I just buy the book, take the online re-up exam, pass and call it a Mavericks-certified day? Or.. take the three-day in-classrom course and get crystal clear on the the operating system while learning what’s new, Again. Not an easy choice, Then I remembered how important it is to do the work. I always get so much out of doing the work. Plus, my mom was like, do the work!

It was a fun-filled nerd-fest. All Apple tech talk all the time, for three days. For me it was being a kid in a candy store. More more more please. I learned changes Apple has made since Mountain Lion 10.8, got more insight into where the operating system is headed, and found new tips and tricks for my client work. I breezed through the material. At the end of day three, I took the test and passed in 20 minutes. A new record 🙂

Welcome to Mavericks certification, baby.

I stopped wearing a wristwatch on June 29, 2007

I love watches. I have a collection of all watches I’v worn. Some utilitarian & technical (a variety of G-Shocks) and some more dressy (Raymond Weil W1 and my dad’s 1980s Rolex). My collection stopped growing on June 29, 2007.

I’ll never forget that day. My brother helped me stand on-line at The Grove Apple Store waiting for my turn to purchase the iPhone (original). For the 3.25 hours we were there Andrew held our place in line while I walking back and forth handing out business cards to Apple fans. I even got to meet one of my heroes, Kevin Smith. Kevin, also a huge Apple fan, stood there waiting with the rest of us! Meeting Kevin almost made it all worth while. What really made our efforts pay off was how the iPhone changed my life.

The iPhone replaced my first “smart” phone, Palm Treo 650, which I loved. The iPhone, however, is such a beautifully simple device, I wanted to go simple too. No more watch. Since then it has developed into a tool that helps run my business, and life. Since then I have purchased each iPhone the minute it become available for pre-sale. Now, I rock a iPhone 5s with Apple’s brown leather case. The case is wearing-in beautifully.

I’m in love, 6 1/2 years and going strong.

The day iPhone was announced, 7 years ago yesterday http://www.mactrast.com/2014/01/today-marks-7th-anniversary-debut-iphone/

I want Howard Stern as a MacMan client

I’ve listened to the Howard Stern Show, daily, since 1996. I’ve witnessed Howard mature and transform his show from the shenanigans (strippers, porn stars and fart jokes) that it used to be into the amazing show (A-list interviews on a censorship-free medium) it is today.

What impresses me is NOT that he found a way to be censorship-free and to just go buck wild. Instead he seems to focus on increasing the quality while decreasing the adolescence. So far, for more than 30 years. Profound.

Why do I listen? From the first time I tuned in, the show made me laugh, out loud. It’s so fun to wake up laughing. Also, rarely does a show go by when I don’t get something from listening. The show just keeps getting better. This has inspired my work, daily. In fact, a lot of what makes MacMan work so well comes from listening to the show.

A few years ago, Howard switched from PC to Mac. Cool. So, I want to be his Mac guy. Hey, we all can dream. I choose to dream big. Hey now!

1993, 1994, 1995… 2003… 2013…

I am beginning to reflect on 20 years as MacMan (this December) and after watching the keynote today (iPhone c/s announced), I just can’t get over how enjoyable my career has been. Apple is committed to innovation, integrity, and making the experience of using Macs & iPhones fun and productive. I rarely find my job anything but pleasurable, just thrilled clients, in love with their Apple products. Who would have guessed it would be this way, back in 1993? Not me. I took (and still take) it one day at a time and Apple grew and grew and grew. From underdog to best in show. I am a grateful, humbled again today at what Apple has brought to market, Apple Consultant.

My clients are writers, in triple digits.


I love reviews. Reviews have made such a big difference in my business.

I frequently ask clients to review MacMan. Why? I want to know how I’m doing at my job. The reviews tell me the good & the bad. Areas I need to improve & where I’m doing well. Being professional includes accountability and accepting feedback. Am I bringing something to the table? Am I adding value? Really, this is the gold.

Reviews do a lot of the pre-sales for me. Years ago potential clients would call and… ask ask ask questions. So much time spent talking when I could have been working and helping. Just add reviews and you get, “I hear great things about you. When can you get here”?

Reviews are another way to get to know your clients better too. How they share, how they feel about you, what’s important to them about working with you, and reveals their grammar and writing skills. These are all important. Seriously.

My reviews have told me that I’m doing something right (write). Also, they have made the phone ring exponentially more then before reviews were available. That equals work. I’m in.

Apple’s Consultants locator, launched Reviews around May 2011. Yesterday, 4/4/13, MacMan received review #100 on ACN. Too cool.


Professionally Certified


Part of being a pro in the Apple arena is being certified. When Apple releases a new operating system, I dive right in. I want to know all the inns and outs. I want to be proficient with my clients (and when I’m playing around with my own Apple technology). Then, I get certified. I take a 3-day Apple training course (it’s a good refresher plus I pick up new tips & tricks), then I take the exam. I’m thinking of making this one into a business card.