Author Archives: macman

I stopped wearing a wristwatch on June 29, 2007

I love watches. I have a collection of all watches I’v worn. Some utilitarian & technical (a variety of G-Shocks) and some more dressy (Raymond Weil W1 and my dad’s 1980s Rolex). My collection stopped growing on June 29, 2007.

I’ll never forget that day. My brother helped me stand on-line at The Grove Apple Store waiting for my turn to purchase the iPhone (original). For the 3.25 hours we were there Andrew held our place in line while I walking back and forth handing out business cards to Apple fans. I even got to meet one of my heroes, Kevin Smith. Kevin, also a huge Apple fan, stood there waiting with the rest of us! Meeting Kevin almost made it all worth while. What really made our efforts pay off was how the iPhone changed my life.

The iPhone replaced my first “smart” phone, Palm Treo 650, which I loved. The iPhone, however, is such a beautifully simple device, I wanted to go simple too. No more watch. Since then it has developed into a tool that helps run my business, and life. Since then I have purchased each iPhone the minute it become available for pre-sale. Now, I rock a iPhone 5s with Apple’s brown leather case. The case is wearing-in beautifully.

I’m in love, 6 1/2 years and going strong.

The day iPhone was announced, 7 years ago yesterday

I want Howard Stern as a MacMan client

I’ve listened to the Howard Stern Show, daily, since 1996. I’ve witnessed Howard mature and transform his show from the shenanigans (strippers, porn stars and fart jokes) that it used to be into the amazing show (A-list interviews on a censorship-free medium) it is today.

What impresses me is NOT that he found a way to be censorship-free and to just go buck wild. Instead he seems to focus on increasing the quality while decreasing the adolescence. So far, for more than 30 years. Profound.

Why do I listen? From the first time I tuned in, the show made me laugh, out loud. It’s so fun to wake up laughing. Also, rarely does a show go by when I don’t get something from listening. The show just keeps getting better. This has inspired my work, daily. In fact, a lot of what makes MacMan work so well comes from listening to the show.

A few years ago, Howard switched from PC to Mac. Cool. So, I want to be his Mac guy. Hey, we all can dream. I choose to dream big. Hey now!

1993, 1994, 1995… 2003… 2013…

I am beginning to reflect on 20 years as MacMan (this December) and after watching the keynote today (iPhone c/s announced), I just can’t get over how enjoyable my career has been. Apple is committed to innovation, integrity, and making the experience of using Macs & iPhones fun and productive. I rarely find my job anything but pleasurable, just thrilled clients, in love with their Apple products. Who would have guessed it would be this way, back in 1993? Not me. I took (and still take) it one day at a time and Apple grew and grew and grew. From underdog to best in show. I am a grateful, humbled again today at what Apple has brought to market, Apple Consultant.

My clients are writers, in triple digits.


I love reviews. Reviews have made such a big difference in my business.

I frequently ask clients to review MacMan. Why? I want to know how I’m doing at my job. The reviews tell me the good & the bad. Areas I need to improve & where I’m doing well. Being professional includes accountability and accepting feedback. Am I bringing something to the table? Am I adding value? Really, this is the gold.

Reviews do a lot of the pre-sales for me. Years ago potential clients would call and… ask ask ask questions. So much time spent talking when I could have been working and helping. Just add reviews and you get, “I hear great things about you. When can you get here”?

Reviews are another way to get to know your clients better too. How they share, how they feel about you, what’s important to them about working with you, and reveals their grammar and writing skills. These are all important. Seriously.

My reviews have told me that I’m doing something right (write). Also, they have made the phone ring exponentially more then before reviews were available. That equals work. I’m in.

Apple’s Consultants locator, launched Reviews around May 2011. Yesterday, 4/4/13, MacMan received review #100 on ACN. Too cool.


Professionally Certified


Part of being a pro in the Apple arena is being certified. When Apple releases a new operating system, I dive right in. I want to know all the inns and outs. I want to be proficient with my clients (and when I’m playing around with my own Apple technology). Then, I get certified. I take a 3-day Apple training course (it’s a good refresher plus I pick up new tips & tricks), then I take the exam. I’m thinking of making this one into a business card.

“Solving the world’s problems, one Mac at a time”, pinned.


In the early years, that was my slogan. I loved it because it’s what I do, as MacMan. I Help people with their technology and their productivity. My slogan was only seen on my email signature. Then, in ’03, my design team and I began using “Everything Mac. No Worries” and created my official logo as it exists today. The idea came from my visit to Australia around that time. Now-a-days I feel like “no worries” is part of the hip American vernacular. I’m not saying I started the fad (nor am I saying I didn’t). So, until this week I had to create my own awesomeness with slogans in my signature. Not any more! Recently, by passing a bunch of Apple Sales Training tests, holy crap if I didn’t get a certificate and a pin, from Apple, in the US Mail. What to do with this pin? Go back in history, buy a denim jack it and attach to the lapel?

Thank you Apple for the recognition, and a Tchotchke from 1993.

MacMan’s Manifesto

Top 10 ways to an awesome workflow:

  1. Complete, automatic and seamless backup, including cloud-storage
  2. Know what you have and why you have it
  3. Maintained “passwords, websites and accounts” list
  4. Keep hardware and software current
  5. IMAP email, synced across all devices
  6. Ultra high-speed Internet and quality wireless
  7. Synced info (calendar, contacts, bookmarks, notes)
  8. Run a clean system with minimal 25% available space
  9. Wireless printing and scanning
  10. *MacMan agreement and regular visits (every 3-6 months)

Make Your iPhone Rock!

Ten key tools to make your iPhone and iPad Fast, Helpful, and Dependable

  1. Keep the iOS up-to-date (iOS 5.0.1)
  2. Manage open apps (close apps you don’t often use)
  3. Keep all apps up-to-date (via App Store)
  4. Keep Film Roll low (lower equals faster camera)
  5. iCloud (enable all possible features, including iCloud Backup)
  6. Sync Notes via one mail account
  7. Reduce clutter with folders
  8. Enable all Automatic Downloads (not “Use Cellular Data”)
  9. Set default Mail, Contacts, Calendar
  10. Perform full backup via Mac frequently